The label.
Music without genre boundaries. We are building an artist home where releases, identity, performance and long-term development form one coherent direction.
All Hours Records / Company overview
Built around music.
Structured for the long term.
All Hours Records is an independent, all-genres music and live entertainment company connecting artists, venues, technology and local communities.
Who we are.
We develop the record, build the audience and create the live experience. Our label, event operations, local partner network and ticketing platform work together around a shared objective: lasting value for the artist, the venue and the city.
All Hours began with the artist and grew around the audience. That perspective shapes our decisions. Every release and every event should strengthen the relationships behind the next one.
Freedom to be you and dance.
One company. Connected operations.
Live experiences.
Events designed for the room and the people in it. We develop the positioning, campaign and local relationships that give each night a clear identity.
Our local network.
Partners contribute city knowledge, trusted relationships and presence on the ground. They help us understand the market and build continuity beyond a single show.
EventVikings.
Our ticketing platform connects direct sales, partner links and audience insight. It gives our team a consistent foundation for promotion and event delivery.
What we bring to a venue.
A strong event begins before the announcement. We build the audience strategy and operating plan around the venue, then align the people responsible for delivering it.
A coordinated campaign.
Creative, positioning and calls to action follow one approved direction from announcement through doors.
Direct ticketing.
EventVikings supports ticket sales and partner tracking, with audience information that helps inform the next event.
Local relationships.
City partners contribute context and connections. The approach reflects the market, the venue and the audience.
Artist-led performance.
AIRBORNE anchors our live identity with a high-energy performance built for peak-time rooms.
Continuity after the show.
We use each event to strengthen the audience, partner network, content and planning behind the next date.
The All Hours standard.
Clear communication. Direct accountability. Audience-first decisions. The quality of the night depends on the discipline behind it.
Clear ownership.
Responsibilities, decisions and the operating plan are agreed before delivery.
Aligned promotion.
The venue, artist and local network work from the same campaign and expectations.
Local relevance.
Each market deserves an approach built around its audience and relationships.
Long-term intent.
We seek venue and partner relationships that can develop into a consistent presence in the city.
City by city. Built to endure.
We enter through the right room, establish a focused event and develop the people and audience around it. We aim to return with stronger relationships and a clearer understanding of the market.
Clubs are the proving ground. Our ambition extends to festivals, broader label development and international markets. Expansion follows a model that works and partners equipped to carry it forward.
Build the foundation.
Deliver the night.
Earn the next opportunity.
Let’s build the right room.
For venue and business conversations, contact our team with your city, venue and proposed dates.
Start a venue conversation ↗ All Hours on Instagram ↗