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independent label · live experiences · city builders
All Hours Records is an all-genres independent label and live-event company built around one belief:
01 · identity
who we are
All Hours began with the artist and grew around the audience. The label develops music across genres. The live arm creates nights people remember. The partner network gives each city a voice. EventVikings keeps ticketing and audience data on our own rails. Each part strengthens the next.
02 · the system
one ecosystem, no dead ends
Discovering music without limits. We are building an artist home where releases, identity, live performance and long-term development belong to one coherent story.
We create city-specific nights with a clear point of view — designed to turn first-time guests into the audience for the next show.
Local partners bring intelligence, relationships and trust. EventVikings connects every ticket to the source that moved it.
03 · venue partnership
what we bring to the room
A strong night starts long before load-in. We build the campaign, the local relationships and the audience path around the venue — not on top of it.
Creative, positioning and calls to action stay consistent from first announcement through doors.
EventVikings powers direct ticket sales, tracked links and the audience data that informs the next move.
City partners contribute real relationships and on-the-ground context — never a copy-and-paste launch.
Airborne anchors the live identity with a high-energy performance built for peak-time rooms.
Every show is designed to deepen the city: audience, partners, content, artist growth and the next date.
operating standard
the all hours standard
We are building for longevity: clean communication, direct accountability, audience-first creative and a system that compounds instead of starting over after every show.
One point of contact, one approved plan.
Venue, artist and local network move together.
The goal is a market, not a single transaction.
04 · direction
where this goes
We enter a market through the right room, build the local audience, identify strong operators and return with more leverage than we arrived with.
Clubs are the proving ground. Festivals, label growth and international expansion come from repeating what works without losing what made the room matter.
Tell us about your room. We read everything.